Please feel free to point me in the direction of an existing thread if there is one, but i did do a bit of searching a couldn't find anything.
Considering DJ are not members of any of the larger alliances, why don't they setup their own "Vigin" alliance. I mean they already cover a good chunk of the world with their various airlines - aka Virgin Australia, Virgin Samoa, Virgin Atlantic, Virgin America.
Surely keeping it all within "the company" would be better for them rather than moving passengers onto "partner" airlines?
Plus the ability to push other family companies products IE virgin finance, virgin music, virgin mobile, virgin health clubs and so on would be a benefit to all involved?