Predictive analytics and how big data will drive up airline ticket prices

 
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A very interesting article by an AFF'er into metadata and how it can/is/should be used by airlines and their loyalty programs... https://www.traveldatadaily.com/how-...ay-we-fly/?l=2 Scary but it is the way of the ...
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    Predictive analytics and how big data will drive up airline ticket prices

    A very interesting article by an AFF'er into metadata and how it can/is/should be used by airlines and their loyalty programs...

    https://www.traveldatadaily.com/how-...ay-we-fly/?l=2

    Scary but it is the way of the future (or is it already here)
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    Re: Predictive analytics and how big data will drive up airline ticket prices

    Somewhat interesting but really.....all they need to worry about is what their competitors are offering!!!

    Price, schedule and hard product are my main criteria. DSC/50% promos aren't common enough to be a major factor. I'll make use of them if it fits into my schedule but don't go out of my way. I'll admit there's the temptation but I've resisted so far! TBH if I went to an AFF event they may just bring down my last wall of will power!
    QF WP likes this.

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    Re: Predictive analytics and how big data will drive up airline ticket prices

    Good luck to them trying to make sense of my rat's nest of bookings.
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    Re: Predictive analytics and how big data will drive up airline ticket prices

    Quote Originally Posted by Happy Trails View Post
    Good luck to them trying to make sense of my rat's nest of bookings.
    human foraging behaviour shows patterns and links between data points even if you think your life is totally random

    qantas can already predict when you're going to book a flight with a high degree of accuracy.

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    Re: Predictive analytics and how big data will drive up airline ticket prices

    Quote Originally Posted by trippin_the_rift View Post
    human foraging behaviour shows patterns and links between data points even if you think your life is totally random
    qantas can already predict when you're going to book a flight with a high degree of accuracy.
    My car and my phone talk to each other. I'll hop in the car, slot the phone into the holder, and I'll get an alert telling me how far it is to my destination and what the traffic is like on the way.

    Sometimes it guesses wrong, but it's right enough times to be kind of scary.

    I run a couple of websites, and I installed Google Analytics on them. They can track the behaviour of any visitors and inform me with the aggregates (and the details if I jump through a few more hoops). Very handy, but Google is taking in information from a vast number of sites, and selling it on. The data is out there, and there's enough incentive for Qantas and others to try to grab my dollars, to develop the systems to exploit the habits and the desires of the millions of customers it gets each year.

    How many flights have you been on where Every Single Seat is occupied? Expect more of that.

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    Re: Predictive analytics and how big data will drive up airline ticket prices

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    A fascinating evolution. The multitude of distribution outlets makes it harder (people don't just search on the airlines website) but I'm sure we will start the see differential pricing based on profiles in the future.

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