There are a few things that cause me to rant, and one of them is seeing trip reports by people who were paid by the airline. The most recent report is in Fairfax Media websites (Airlines reviews | Flight test: Emirates business class). How come this sort of thing is acceptable in journalism? Of course there is going to be a conflict of interest and no objectivity in the report! Its almost just like a paid advertisement by the airline to get into a newspaper for the price of an airfare.
Not only that, but after the superficial report this lady travel "journalist" does, when you click on the pictures they are just stock Emirates pictures probably given by her by Emirates press department.