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    by Published on 3rd February 2014 09:08 AM     Number of Views: 179 
    1. Categories:
    2. Freq Fly Programs,
    3. Hotel Loyalty Programs

    Partnerships versus alliances, what does it mean for you as the frequent flying customer? One of the biggest changes in recent years has been the move away from the three main global alliances One World, Star and Skyteam, to partnerships between two airlines offering benefits to each others customers.

    Codeshares have been around a long time, and the term was pioneered by Qantas and American Airlines for their services in 1989. With codeshares while you may be booked on Airline Xs number, Airline Y is actually operating the flight. Now this arrangement can catch the traveller off guard when it comes to the frills or just the basics, such as luggage and lounge access. The Alliances often are a case of too many chefs in the kitchen that a new airline needs to work with, partnerships or a viritual network is easier to set up and sometimes more flexible. This is the route Virgin Australia has taken for their international expansion in the last few years.

    Our member Kolo decided to put this virtual network to the test, flying Singapore, Virgin Atlantic, Delta and Virgin Australia through Asia and the US as a Velocity Platinum member to see how it works.

    Partnerships between airlines are not the only thing changing with hotels now partnering up with airlines, with Delta and Starwood 6 months into a new partnership that even extends to the inflight bedware
    Theres plenty of room, Westin branded duvet and 2 pillows large and small. The AVOD screen is the largest Ive seen in Business, and possibly First.
    So how do the partnerships perform when things are normal, how is Kolo treated when things go pear shaped, what was the best lounge and who had the best flight crew?

    Follow the discussion HERE.

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  • Current Discussion

    maninblack

    Re: New J Class product

    I'm not talking about width, length is the issue here!

    maninblack Today, 08:06 AM Go to last post
    TomVexille

    Re: New J Class product

    Obviously CX have it on the A333 which has the same cabin width.

    TomVexille Today, 08:04 AM Go to last post
    MEL_Traveller

    Re: Qantas Domestic Business Class meals

    I know but we needed something to do back then! This was before IFE or tablets (I think we had audio).

    The MEL-PER was a 9 or 10 am departure and we'd get brunch, then a couple hours later they'd...

    MEL_Traveller Today, 08:02 AM Go to last post
    maninblack

    New J Class product

    I still haven't seen definitive evidence ie an official release from VA that the Cirrus seat is what they are getting so it all remains speculative. I don't know of any other airline using the Cirrus...

    maninblack Today, 08:02 AM Go to last post
    amaroo

    Re: Maximum luggage allowance on AA...

    Can't see why you wouldn't get free luggage allowance.

    The kindest thing one can say about QFF website site is it's unreliable .... We have CX J award flights coming up and the website states we...

    amaroo Today, 07:20 AM Go to last post
    Diesellife

    Re: 2014 Centurion Benefits

    Thank you exp1k.
    :-( I haven't received that issue yet...

    Diesellife Today, 07:15 AM Go to last post
    SeatBackForward

    Re: Apple iPhone 6 / 6 plus

    Isn't every iphone user a celebrity?

    SeatBackForward Today, 06:51 AM Go to last post
    Mattg

    Re: Qantas to increase fuel surcharge on Emirates partner flights

    Agreed... That only seems fair.

    Mattg Today, 06:25 AM Go to last post
    Mattg

    Re: Final flights for the B767

    Just to add to the sentiments about the Qantas 767...

    My first ever flight as a child was on a Qantas B767 from SYD to AKL. I also recall doing regular trips across the ditch in the 767 as a child...

    Mattg Today, 06:23 AM Go to last post
    medhead

    Re: Priority boarding on QF domestic - what is the story?

    If guess because of the ratio of passenger in lines. 50:2 premium to non-premium seems wrong.

    medhead Today, 06:09 AM Go to last post
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