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    by Published on 3rd February 2014 10:08 AM     Number of Views: 186 
    1. Categories:
    2. Freq Fly Programs,
    3. Hotel Loyalty Programs

    Partnerships versus alliances, what does it mean for you as the frequent flying customer? One of the biggest changes in recent years has been the move away from the three main global alliances One World, Star and Skyteam, to partnerships between two airlines offering benefits to each others customers.

    Codeshares have been around a long time, and the term was pioneered by Qantas and American Airlines for their services in 1989. With codeshares while you may be booked on Airline Xs number, Airline Y is actually operating the flight. Now this arrangement can catch the traveller off guard when it comes to the frills or just the basics, such as luggage and lounge access. The Alliances often are a case of too many chefs in the kitchen that a new airline needs to work with, partnerships or a viritual network is easier to set up and sometimes more flexible. This is the route Virgin Australia has taken for their international expansion in the last few years.

    Our member Kolo decided to put this virtual network to the test, flying Singapore, Virgin Atlantic, Delta and Virgin Australia through Asia and the US as a Velocity Platinum member to see how it works.

    Partnerships between airlines are not the only thing changing with hotels now partnering up with airlines, with Delta and Starwood 6 months into a new partnership that even extends to the inflight bedware
    Theres plenty of room, Westin branded duvet and 2 pillows large and small. The AVOD screen is the largest Ive seen in Business, and possibly First.
    So how do the partnerships perform when things are normal, how is Kolo treated when things go pear shaped, what was the best lounge and who had the best flight crew?

    Follow the discussion HERE.

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  • Current Discussion


    Re: Qf15 / qf16

    Recently flew upstairs one way and downstairs (5J) on the way back. Better service upstairs, but that may have just been the FA on the particular flights.

    Insync Today, 06:37 PM Go to last post

    Re: You know you are a frequent flyer when ...

    .... You know the Lounge wifi password in multiple countries, without checking. :)

    pagingjoan Today, 06:32 PM Go to last post

    Re: Syd-Japan return best use of QFF points?


    The 108,000 points/$772.86 taxes was for economy, I'd be open to business class if I didn't have a 18 month old baby that could disturb it for everyone. But mainly I just want to make it as...

    Boomtower14 Today, 06:19 PM Go to last post

    Re: Famous people seen (or even met) whilst flying or lounging

    David Hall , boss of Jetstar on a recent flight MEL-DPS.

    The wife said to me (sitting in what passes for J in JQ). "That fellow in the 2nd row looks familiar", just I was flipping the pages of...

    mandja Today, 06:19 PM Go to last post

    Re: Platinum One experiences?

    Yes indeed. I asked him if he had packed the ring before coming to the DMs Champagne event last night :).

    Mr_Orange Today, 06:15 PM Go to last post

    Re: Scams like these

    I have been receiving those emails on and off for three months - it is a scam. They had a link to click to 'reset password'. Called Apple - confirmed a scam.

    I really, really hope you did not...

    RAM Today, 06:11 PM Go to last post

    Re: Advice for elderly people Singapore several day stopover.

    I have, including the former Westin, Starwood were the first to adopt the worldwide standard bed format in the form of the aptly named Heavenly Bed.

    markis10 Today, 06:08 PM Go to last post

    Re: Scams like these


    If ever in doubt - never click any link in the email. To be absolutely safe - close browser, restart computer (device), run virus scan (if really cautious) and then find the phone number for...

    RAM Today, 06:04 PM Go to last post

    Re: QF overselling Y domestic?

    Every airline does it - and any airline not overbooking Y cabin is just throwing money away.

    VHOEJ Today, 06:01 PM Go to last post

    Re: Advice for elderly people Singapore several day stopover.

    This hotel is fairly centrally placed and has good facilities and comfortable beds - have stayed many times at work, reasonably priced too for 4 Star accommodation in Singapore

    Park Hotel Clarke...

    yohy?! Today, 05:57 PM Go to last post
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